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What if my product has variations? Do I still need to issue different codes?

That is a fantastic question! 

First, let us start by saying that Jump Send does not allow shoppers to request your product more than once, whether they were approved or not. Rest assured that buyers cannot request the same ASIN twice. 

But, it's also important to note that if you run promotions for multiple variations of one of your ASINs, then shoppers can request a code for each of those promoted variations. 

So, because you are limited to listing one ASIN for each promotion, when your product has multiple variations you have two options:

  • Create a new promotion for each variation 
  • Promote just one of your product's variations, using codes that can be used on any child ASIN

We know that second option seems like the perfect answer...right?! However, we have to caution you about issuing codes that work for any variations at the same time! 

Remember, buyers can get any number of units from you with a single discount code, which is why we came up with the Inventory Protection feature...BUT when you add this protection to a promotion, it will only work on the main ASIN linked to the discount in Jump Send

What does that mean?

It means that if you understand the risk of listing a parent ASIN, with multiple variations, all with the same price, you can issue a batch of codes that will work on any of the variations for the parent ASIN...however, if you go this route, we STRONGLY recommend restricting each ASIN manually!

To get coupon codes that will work for all of your parent ASIN's variations, add all of the individual child ASINs on the 'ASIN List' box when creating your codes and then click Submit. 

It should look like this:

That way the codes issued will work on any variation or size of your product, as long as they all share the same price.

Then, after the codes are created, go to the 'Offer' tab, and when you click on the Advanced View, you should see a 'Max Order Quantity' box at the bottom. It should look like this:


That should set a limit on the number of products that a Buyer can purchase for each variation...which is why we suggest you set the Max Order quantity to '1' during your promotion. True...your full-price Amazon buyers will be subject to this limit per order too, but we believe it's more important to protect your inventory when you have percentage-off discount codes out there for your promotion. :)

If you have any questions about this, please let us know at

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